What-is-your-story

Revolutionize the way you market your product

You might be like me a regular watcher of the Ted Talks. If you have missed this one, I recommend you to watch the talk given by Simon Sinek in 2009. The keynote talks about how we are inspired to follow those who lead because we want to, not because we are forced to. This […]

cold_calling_tips

How to be a strong performer in cold calling ?

I’d like to share with you today an interesting ebook available for download on InsideSales.com: Cold Calling Tips and Million Dollar Sales Prospecting Secrets You can also watch the video recording of the webinar: Slides can be found on Slideshare We can read 9 top tips for a successful cold call: Have the right attitude: […]

axway_digital_business

Axway Digital Forum with IDC in London

Axway organized a Digital Forum with IDC Research in London a couple of weeks ago. We invited Senior Level employees of large English companies to help them better understand the current trends in digital integration and also facilitate networking with their peers. The format of the event was a morning event followed by a networking […]

questions-and-answers

Q&A session on “API Management” at the Axway EMEA Partner Summit

You will find below an extract of the key topics we discussed with partners at the round table I animated at the Axway EMEA Partner Summit.  Before going further, I would like to thank everyone who attended this session, I appreciated very much the pleasant interaction we had. Are APIs restricted to the HTTP Protocol? […]

berlin

Axway EMEA Partner Summit in Berlin

Axway organized last week their yearly EMEA Partner Summit, two months after the Axway APAC Partner Summit in Singapore.  This event took place in the wonderful city of Berlin.     Axway welcomed about 40 European partners at the Hotel Palace in Berlin downtown, next to the Berlin zoo. I was very happy to see […]

customer_satisfaction

How to turn your company into a customer-first organization?

Customer-first, customer 360, customer satisfaction … this is the big hype today and in my opinion the  greatest challenge for the upcoming years. Even though the customer focus has always been part of company strategies, the rise of the digital economy has shifted the power towards the consumers: Search engines allow consumers to search content […]

Omnichannel experience

How to create a great omnichannel experience?

In today’s fast changing environment, how to reach your customers efficiently and create a delightful experience to engage with them, retain them and create new business ? Omnichannel vs multichannel Before going further, I think it’s important to understand the difference between “multichannel” and “omnichannel”. Those two terms sound similar but there is actually a […]