Why is your Youtube channel so important?

In 2017, I’m still very surprised to see so many companies with either no or a poor Youtube channel and that’s why I decided to write a few words about the importance of considering your Youtube channel carefully in your marketing mix. Videos have become the new way to consume Web content. To get convinced […]

Ideas to scale your sales enablement activities

As product marketer, part of your job is to develop sales enablement tactics and activities. The problem is that your time is limited and your worldwide role makes it difficult to address each region separately. Moreover, in the digital word, organizing face-to-face training sessions are no longer the most efficient way because: The sales force […]

The value of Customer Experience Networks

There is an interesting concept emerging on the market, named “Customer Experience Networks“. This terminology is made of two parts that everyone understands – “Customer Experience” and “Network”. But what does the whole expression mean? Let’s spend a few minutes discussing the concept … The backdrop is we leave in a world where digital technology […]

What is a Business Moment and why you should care?

As companies start gaining stronger maturity in their digital transformation strategy, I think it’s time to think forward to what Gartner calls a “Business Moment”. A Business Moment is a “transient opportunity, exploited dynamically”. A transient opportunity means that this is only for a limited period of time. Consider for example a passenger stepping off […]

Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]

Those new payment methods that will make our credit cards obsolete

MasterCard announced early October the launch of its new innovative payment solution in 12 European countries. This service is provided by a mobile app called “Identity Check Mobile” and was initially launched in the United States last February. France is not part of those pilot countries in Europe and will have the service deployed progressively in 2017. The […]

Everything you need to know about Digital Platforms

Technology has revolutionized the go to market strategy of modern businesses. According to a recent Accenture report, “While it used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation, today’s digital start-ups can get there in four years. Digital platforms are largely responsible for this shift.” Large organizations have […]