How to extend the lifespan of your Webinars?

If I ask you what’s your content marketing plan for the upcoming quarter, one of your answers will probably be doing a few Webinars. The situation Here is how this goes …  Full of motivation and energy, you want to launch a Webinar. You have found an interesting topic with great content, you have convinced […]

How to turn your ABM Strategy into a success?

Understanding ABM – Account Based Marketing – is one thing, succeeding with it is another one. I wanted to share with you a few guidelines on how to turn your ABM strategy into effective dollars. Work closely with sales This is extremely important. You need to develop this initiative together with sales leaders because your […]

Why is your Youtube channel so important?

In 2017, I’m still very surprised to see so many companies with either no or a poor Youtube channel and that’s why I decided to write a few words about the importance of considering your Youtube channel carefully in your marketing mix. Videos have become the new way to consume Web content. To get convinced […]

Ideas to scale your sales enablement activities

As product marketer, part of your job is to develop sales enablement tactics and activities. The problem is that your time is limited and your worldwide role makes it difficult to address each region separately. Moreover, in the digital word, organizing face-to-face training sessions are no longer the most efficient way because: The sales force […]

The value of Customer Experience Networks

There is an interesting concept emerging on the market, named “Customer Experience Networks“. This terminology is made of two parts that everyone understands – “Customer Experience” and “Network”. But what does the whole expression mean? Let’s spend a few minutes discussing the concept … The backdrop is we leave in a world where digital technology […]

What is a Business Moment and why you should care?

As companies start gaining stronger maturity in their digital transformation strategy, I think it’s time to think forward to what Gartner calls a “Business Moment”. A Business Moment is a “transient opportunity, exploited dynamically”. A transient opportunity means that this is only for a limited period of time. Consider for example a passenger stepping off […]

Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]