Les APIs facilitent la vie aux traders indépendants.

Avis aux férus de Bourse, connaissez-vous le « Scalping », cette stratégie de trading fondée sur des petits profits puisés lors de courtes périodes de temps, souvent inférieures à la minute ?   Le scalping, je ne connaissais cette activité que de loin, jusqu’à ce que je rencontre Erwan Huhardeaux à un club Digital Business. […]

What can you expect from your Product Marketing Team ?

As a “Pragmatic Marketing” Certification Graduate, I often refer to this definition of Product Marketing in large organizations, especially software vendors: “Product Management looks at the needs of the entire business and the entire market. Recognizing that existing and future products need different levels of attention, some companies split the product management job into smaller […]

Software trial: how to leverage your marketing tools?

Do you plan to promote your software with an online trial version ? In a previous article, I shared my experience on the 15 tips to build a successful software trial. The ultimate goal for this trial is to generate qualified leads for your sales team and I would like to provide today with a […]

software trial

Top 15 tips for building a successful software trial

As a software vendor, you might be thinking of making your product available for trial. Here are the top 15 tips to make it the most successful: #1: Identify the main drivers Don’t just copy your competitors and decide to go this way for the only reason they do it. It’s important to understand why […]