How to build a successful marketing campaign?

As the new fiscal year is getting closer, it’s time to finalize the budget and the business plan for next year. Defining the new marketing plan and marketing campaigns is the standard exercise every marketing manager needs to walk through and explain to the executive committee. As your performance objectives are defined based on the […]

Why you should definitely keep it simple ?

Have you ever heard over-complicated explanations when you ask a very simple question ? Of course you have, everybody has got actually quite used to it since he was a child, both at home, at school or at work. We might think it’s our society that leads us to think this way, I don’t think […]

How to build a successful business partner network ?

We all know that identifying the right business partners is a tedious exercise. Finding candidates is not so complicated but starting making real business together is more challenging. This is like when meeting someone in love, everyone wants it to work at the beginning but it takes some time before you consider it really does. […]