What is the perceived value of your new product features ?

I’m currently working on an internal sales training regarding the next release of our API Management product. While preparing my material it turned out I was not fully satisfied with my notes and wanted to explain in a more graphical way which were the different types of features of our new release. There are indeed […]

How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

Dubai and the UAE – The amazing place

I’ve just spent two weeks in Dubai and the neighboring Emirates and I discovered an amazing booming country … Amazing because of its history: 50 years ago, this place was only the desert.     Amazing because of the speed of construction: there are roadworks everywhere and new buildings are popping up like mushrooms out […]