What is the perceived value of your new product features ?

I’m currently working on an internal sales training regarding the next release of our API Management product. While preparing my material it turned out I was not fully satisfied with my notes and wanted to explain in a more graphical way which were the different types of features of our new release. There are indeed […]

Gartner AADI analyst meetings – Key takeaways

I had the chance to meet one-on-one several Gartner analysts at the Gartner AADI Summit in London this week and we engaged in very interesting discussions on many topics. API Management To embrace digital business and the API economy, the challenge is to “turn a business into a platform” and “turn a platform into a […]

Gartner AADI Summit in London

I’m coming back from the Gartner AADI London. The event took place downtown at the Park Plaza Westminster bridge hotel. This was a 2-day event that gathered between 600 and 700 people. AADI stands for “Application Architecture, Development and Integration”. This is the major European event for IT integration best practices. Times change The opening […]

How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

National Harbor Convention Center

Gartner EA Summit in Washington DC

I attended last week the Gartner EA Summit in National Harbor, Washington DC. The event took place at the Gaylord Hotel Convention Center. The Gaylord hotel is really huge with approximately 13 floors made of amazingly long corridors. The modern architecture is made of a light well coming from the glass roof and glass walls. […]

Dubai and the UAE – The amazing place

I’ve just spent two weeks in Dubai and the neighboring Emirates and I discovered an amazing booming country … Amazing because of its history: 50 years ago, this place was only the desert.     Amazing because of the speed of construction: there are roadworks everywhere and new buildings are popping up like mushrooms out […]