How to turn your ABM Strategy into a success?

Understanding ABM – Account Based Marketing – is one thing, succeeding with it is another one. I wanted to share with you a few guidelines on how to turn your ABM strategy into effective dollars. Work closely with sales This is extremely important. You need to develop this initiative together with sales leaders because your […]

Why is your Youtube channel so important?

In 2017, I’m still very surprised to see so many companies with either no or a poor Youtube channel and that’s why I decided to write a few words about the importance of considering your Youtube channel carefully in your marketing mix. Videos have become the new way to consume Web content. To get convinced […]

Ideas to scale your sales enablement activities

As product marketer, part of your job is to develop sales enablement tactics and activities. The problem is that your time is limited and your worldwide role makes it difficult to address each region separately. Moreover, in the digital word, organizing face-to-face training sessions are no longer the most efficient way because: The sales force […]