What is a Business Moment and why you should care?

As companies start gaining stronger maturity in their digital transformation strategy, I think it’s time to think forward to what Gartner calls a “Business Moment”. A Business Moment is a “transient opportunity, exploited dynamically”. A transient opportunity means that this is only for a limited period of time. Consider for example a passenger stepping off […]

Did you miss Axway Spark?

Last Thursday took place the first annual virtual worldwide conference of Axway called Axway Spark. For the first time in its history, Axway created a unique experience by connecting and engaging with its customers and IT community in a novel and digital way. Axway showcased its thought leadership, unveiled its new brand, introduced its new […]

How to be a strong performer in cold calling ?

I’d like to share with you today an interesting ebook available for download on InsideSales.com: Cold Calling Tips and Million Dollar Sales Prospecting Secrets You can also watch the video recording of the webinar: Slides can be found on Slideshare We can read 9 top tips for a successful cold call: Have the right attitude: […]

How to turn your company into a customer-first organization?

Customer-first, customer 360, customer satisfaction … this is the big hype today and in most probably the  greatest challenge for the upcoming years. Even though the customer focus has always been part of company strategies, the rise of the digital economy has shifted the power towards the consumers: Search engines allow consumers to search content […]

How to create a great omnichannel experience?

In today’s fast changing environment, how to reach your customers efficiently and create a delightful experience to engage with them, retain them and create new business ? Omnichannel vs multichannel Before going further, I think it’s important to understand the difference between “multichannel” and “omnichannel”. Those two terms sound similar but there is actually a […]

Too hard to innovate? Go shopping!

It’s all about growth! Without growth, companies become less competitive as their cost increase and they face the need to invest in human or technology resources to prepare the future. And for technology companies, this even a matter of survival. Company growth is made of two distinct kinds of growth: internal growth and external growth. […]

Take vacation, it’s good for the business

The winter school vacation are just over here in France. It was a good time to take a week off with my family to go skiing in the Alps. A lot of sport, a lot of sleep and a lot of fresh air … People often say that one week skiing is worth two weeks […]