Why is your Youtube channel so important?

In 2017, I’m still very surprised to see so many companies with either no or a poor Youtube channel and that’s why I decided to write a few words about the importance of considering your Youtube channel carefully in your marketing mix. Videos have become the new way to consume Web content. To get convinced […]

How to turn your company into a customer-first organization?

Customer-first, customer 360, customer satisfaction … this is the big hype today and in most probably theĀ  greatest challenge for the upcoming years. Even though the customer focus has always been part of company strategies, the rise of the digital economy has shifted the power towards the consumers: Search engines allow consumers to search content […]

How to create a great omnichannel experience?

In today’s fast changing environment, how to reach your customers efficiently and create a delightful experience to engage with them, retain them and create new business ? Omnichannel vs multichannel Before going further, I think it’s important to understand the difference between “multichannel” and “omnichannel”. Those two terms sound similar but there is actually a […]

What is the perceived value of your new product features ?

I’m currently working on an internal sales training regarding the next release of our API Management product. While preparing my material it turned out I was not fully satisfied with my notes and wanted to explain in a more graphical way which were the different types of features of our new release. There are indeed […]