How to extend the lifespan of your Webinars?

If I ask you what’s your content marketing plan for the upcoming quarter, one of your answers will probably be doing a few Webinars. The situation Here is how this goes …  Full of motivation and energy, you want to launch a Webinar. You have found an interesting topic with great content, you have convinced […]

How to turn your ABM Strategy into a success?

Understanding ABM – Account Based Marketing – is one thing, succeeding with it is another one. I wanted to share with you a few guidelines on how to turn your ABM strategy into effective dollars. Work closely with sales This is extremely important. You need to develop this initiative together with sales leaders because your […]

Why is your Youtube channel so important?

In 2017, I’m still very surprised to see so many companies with either no or a poor Youtube channel and that’s why I decided to write a few words about the importance of considering your Youtube channel carefully in your marketing mix. Videos have become the new way to consume Web content. To get convinced […]

Revolutionize the way you market your product

You might be like me a regular watcher of the Ted Talks. If you have missed this one, I recommend you to watch the talk given by Simon Sinek in 2009. The keynote talks about how we are inspired to follow those who lead because we want to, not because we are forced to. This […]

How to be a strong performer in cold calling ?

I’d like to share with you today an interesting ebook available for download on InsideSales.com: Cold Calling Tips and Million Dollar Sales Prospecting Secrets You can also watch the video recording of the webinar: Slides can be found on Slideshare We can read 9 top tips for a successful cold call: Have the right attitude: […]

How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

How to build a successful marketing campaign?

As the new fiscal year is getting closer, it’s time to finalize the budget and the business plan for next year. Defining the new marketing plan and marketing campaigns is the standard exercise every marketing manager needs to walk through and explain to the executive committee. As your performance objectives are defined based on the […]