Personal thoughts on high-performance teams

While every market faces big disruptions and the competition gets fiercer than ever, organizations need to remain strong and at the top of their game. The key of success doesn’t reside only in new process or new organization charts but in the ability to rely on the commitment of the teams to success. High-performing teams […]

Why you should definitely keep it simple ?

Have you ever heard over-complicated explanations when you ask a very simple question ? Of course you have, everybody has got actually quite used to it since he was a child, both at home, at school or at work. We might think it’s our society that leads us to think this way, I don’t think […]

What can you expect from your Product Marketing Team ?

As a “Pragmatic Marketing” Certification Graduate, I often refer to this definition of Product Marketing in large organizations, especially software vendors: “Product Management looks at the needs of the entire business and the entire market. Recognizing that existing and future products need different levels of attention, some companies split the product management job into smaller […]