Highspot boosts engagement with your content

I’d like to talk today about Highspot, a tool I’ve been introducing this year at Axway to help sales teams be more efficient in their outbound communication to their customers and prospects and sell more deals faster. Solution description Here is a description of the solution and its benefits: Highspot is a SaaS solution that […]

Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]

Software trial: how to leverage your marketing tools?

Do you plan to promote your software with an online trial version ? In a previous article, I shared my experience on the 15 tips to build a successful software trial. The ultimate goal for this trial is to generate qualified leads for your sales team and I would like to provide today with a […]