Revolutionize the way you market your product

You might be like me a regular watcher of the Ted Talks. If you have missed this one, I recommend you to watch the talk given by Simon Sinek in 2009. The keynote talks about how we are inspired to follow those who lead because we want to, not because we are forced to. This […]

What is the perceived value of your new product features ?

I’m currently working on an internal sales training regarding the next release of our API Management product. While preparing my material it turned out I was not fully satisfied with my notes and wanted to explain in a more graphical way which were the different types of features of our new release. There are indeed […]

How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

How to build a successful marketing campaign?

As the new fiscal year is getting closer, it’s time to finalize the budget and the business plan for next year. Defining the new marketing plan and marketing campaigns is the standard exercise every marketing manager needs to walk through and explain to the executive committee. As your performance objectives are defined based on the […]

Why you should definitely keep it simple ?

Have you ever heard over-complicated explanations when you ask a very simple question ? Of course you have, everybody has got actually quite used to it since he was a child, both at home, at school or at work. We might think it’s our society that leads us to think this way, I don’t think […]

How to build a successful business partner network ?

We all know that identifying the right business partners is a tedious exercise. Finding candidates is not so complicated but starting making real business together is more challenging. This is like when meeting someone in love, everyone wants it to work at the beginning but it takes some time before you consider it really does. […]

What can you expect from your Product Marketing Team ?

As a “Pragmatic Marketing” Certification Graduate, I often refer to this definition of Product Marketing in large organizations, especially software vendors: “Product Management looks at the needs of the entire business and the entire market. Recognizing that existing and future products need different levels of attention, some companies split the product management job into smaller […]