Software trial: how to leverage your marketing tools?

Do you plan to promote your software with an online trial version ? In a previous article, I shared my experience on the 15 tips to build a successful software trial. The ultimate goal for this trial is to generate qualified leads for your sales team and I would like to provide today with a […]

software trial

Top 15 tips for building a successful software trial

As a software vendor, you might be thinking of making your product available for trial. Here are the top 15 tips to make it the most successful: #1: Identify the main drivers Don’t just copy your competitors and decide to go this way for the only reason they do it. It’s important to understand why […]