The value of Customer Experience Networks

There is an interesting concept emerging on the market, named “Customer Experience Networks“. This terminology is made of two parts that everyone understands – “Customer Experience” and “Network”. But what does the whole expression mean? Let’s spend a few minutes discussing the concept … The backdrop is we leave in a world where digital technology […]

Understanding mBaaS

mBaaS stands for Mobile Backend as a Service. This has become over the past few years a critical component when developing mobile apps, both B2C (to consumers) and B2E (to employees) mobile apps. To understand the value of an mBaaS, you need to have a good understanding of how a mobile app is developed. A […]

Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]

Those new payment methods that will make our credit cards obsolete

MasterCard announced early October the launch of its new innovative payment solution in 12 European countries. This service is provided by a mobile app called “Identity Check Mobile” and was initially launched in the United States last February. France is not part of those pilot countries in Europe and will have the service deployed progressively in 2017. The […]

Everything you need to know about Digital Platforms

Technology has revolutionized the go to market strategy of modern businesses. According to a recent Accenture report, “While it used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation, today’s digital start-ups can get there in four years. Digital platforms are largely responsible for this shift.” Large organizations have […]

Why do all banks start organizing hackathons?

Since 2015, we have been assisting in a new trend among banks consisting in organizing hackathons. Is this just a hype or does it bring real value to banks? The answer is hackathons allow banks to achieve something they don’t know to foster well internally: innovation. Actually, this difficulty is not only met by banks […]

How to create a great omnichannel experience?

In today’s fast changing environment, how to reach your customers efficiently and create a delightful experience to engage with them, retain them and create new business ? Omnichannel vs multichannel Before going further, I think it’s important to understand the difference between “multichannel” and “omnichannel”. Those two terms sound similar but there is actually a […]