Revolutionize the way you market your product

You might be like me a regular watcher of the Ted Talks. If you have missed this one, I recommend you to watch the talk given by Simon Sinek in 2009. The keynote talks about how we are inspired to follow those who lead because we want to, not because we are forced to. This […]

How to be a strong performer in cold calling ?

I’d like to share with you today an interesting ebook available for download on InsideSales.com: Cold Calling Tips and Million Dollar Sales Prospecting Secrets You can also watch the video recording of the webinar: Slides can be found on Slideshare We can read 9 top tips for a successful cold call: Have the right attitude: […]

How to turn your company into a customer-first organization?

Customer-first, customer 360, customer satisfaction … this is the big hype today and in most probably theĀ  greatest challenge for the upcoming years. Even though the customer focus has always been part of company strategies, the rise of the digital economy has shifted the power towards the consumers: Search engines allow consumers to search content […]

How to create a great omnichannel experience?

In today’s fast changing environment, how to reach your customers efficiently and create a delightful experience to engage with them, retain them and create new business ? Omnichannel vs multichannel Before going further, I think it’s important to understand the difference between “multichannel” and “omnichannel”. Those two terms sound similar but there is actually a […]

What is the perceived value of your new product features ?

I’m currently working on an internal sales training regarding the next release of our API Management product. While preparing my material it turned out I was not fully satisfied with my notes and wanted to explain in a more graphical way which were the different types of features of our new release. There are indeed […]

How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

Dubai and the UAE – The amazing place

I’ve just spent two weeks in Dubai and the neighboring Emirates and I discovered an amazing booming country … Amazing because of its history: 50 years ago, this place was only the desert.     Amazing because of the speed of construction: there are roadworks everywhere and new buildings are popping up like mushrooms out […]