Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]

Those new payment methods that will make our credit cards obsolete

MasterCard announced early October the launch of its new innovative payment solution in 12 European countries. This service is provided by a mobile app called “Identity Check Mobile” and was initially launched in the United States last February. France is not part of those pilot countries in Europe and will have the service deployed progressively in 2017. The […]

Everything you need to know about Digital Platforms

Technology has revolutionized the go to market strategy of modern businesses. According to a recent Accenture report, “While it used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation, today’s digital start-ups can get there in four years. Digital platforms are largely responsible for this shift.” Large organizations have […]

Revolutionize the way you market your product

You might be like me a regular watcher of the Ted Talks. If you have missed this one, I recommend you to watch the talk given by Simon Sinek in 2009. The keynote talks about how we are inspired to follow those who lead because we want to, not because we are forced to. This […]

How to be a strong performer in cold calling ?

I’d like to share with you today an interesting ebook available for download on InsideSales.com: Cold Calling Tips and Million Dollar Sales Prospecting Secrets You can also watch the video recording of the webinar: Slides can be found on Slideshare We can read 9 top tips for a successful cold call: Have the right attitude: […]

How to turn your company into a customer-first organization?

Customer-first, customer 360, customer satisfaction … this is the big hype today and in most probably the  greatest challenge for the upcoming years. Even though the customer focus has always been part of company strategies, the rise of the digital economy has shifted the power towards the consumers: Search engines allow consumers to search content […]

How to create a great omnichannel experience?

In today’s fast changing environment, how to reach your customers efficiently and create a delightful experience to engage with them, retain them and create new business ? Omnichannel vs multichannel Before going further, I think it’s important to understand the difference between “multichannel” and “omnichannel”. Those two terms sound similar but there is actually a […]