What is the perceived value of your new product features ?

I’m currently working on an internal sales training regarding the next release of our API Management product. While preparing my material it turned out I was not fully satisfied with my notes and wanted to explain in a more graphical way which were the different types of features of our new release. There are indeed […]

How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

Dubai and the UAE – The amazing place

I’ve just spent two weeks in Dubai and the neighboring Emirates and I discovered an amazing booming country … Amazing because of its history: 50 years ago, this place was only the desert.     Amazing because of the speed of construction: there are roadworks everywhere and new buildings are popping up like mushrooms out […]

Too hard to innovate? Go shopping!

It’s all about growth! Without growth, companies become less competitive as their cost increase and they face the need to invest in human or technology resources to prepare the future. And for technology companies, this even a matter of survival. Company growth is made of two distinct kinds of growth: internal growth and external growth. […]

Take vacation, it’s good for the business

The winter school vacation are just over here in France. It was a good time to take a week off with my family to go skiing in the Alps. A lot of sport, a lot of sleep and a lot of fresh air … People often say that one week skiing is worth two weeks […]

Personal thoughts on high-performance teams

While every market faces big disruptions and the competition gets fiercer than ever, organizations need to remain strong and at the top of their game. The key of success doesn’t reside only in new process or new organization charts but in the ability to rely on the commitment of the teams to success. High-performing teams […]

How to build a successful marketing campaign?

As the new fiscal year is getting closer, it’s time to finalize the budget and the business plan for next year. Defining the new marketing plan and marketing campaigns is the standard exercise every marketing manager needs to walk through and explain to the executive committee. As your performance objectives are defined based on the […]