Executive Dinner in London about Customer Experience

Axway organized with IDC last week an Executive dinner at an exclusive venue to discuss “Cutomer Experience“. The topic was “Delivering Superior Customer Experience in a Hyper-Connected World“. The goal was to debate the issues and challenges that surround successful navigation of the experience economy. Delegates enjoyed a 1st class dinner in the exclusive setting […]

Did you miss Axway Spark?

Last Thursday took place the first annual virtual worldwide conference of Axway called Axway Spark. For the first time in its history, Axway created a unique experience by connecting and engaging with its customers and IT community in a novel and digital way. Axway showcased its thought leadership, unveiled its new brand, introduced its new […]

Architecting your Digital Innovation Strategy

Today, I decided to take some time reviewing the open discussion topics we had with the audience at our last IDC and Axway Executive Forum. Groups were built and two topics were presented to them to get their personal thoughts. Each group had 20 minutes to think of every topic and write a summary on […]

Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]

Axway Digital Forum with IDC in London

Axway organized a Digital Forum with IDC Research in London a couple of weeks ago. We invited Senior Level employees of large English companies to help them better understand the current trends in digital integration and also facilitate networking with their peers. The format of the event was a morning event followed by a networking […]

Q&A session on “API Management” at the Axway EMEA Partner Summit

You will find below an extract of the key topics we discussed with partners at the round table I animated at the Axway EMEA Partner Summit.  Before going further, I would like to thank everyone who attended this session, I appreciated very much the pleasant interaction we had. Are APIs restricted to the HTTP Protocol? […]

Axway EMEA Partner Summit in Berlin

Axway organized last week their yearly EMEA Partner Summit, two months after the Axway APAC Partner Summit in Singapore.  This event took place in the wonderful city of Berlin.     Axway welcomed about 40 European partners at the Hotel Palace in Berlin downtown, next to the Berlin zoo. I was very happy to see […]