Why do marketers feel overwhelmed with technology?

As Cloud and mobile technologies are highly disrupting the consuming habits and the market, marketers need to take this new paradigm into account. This comes with a huge number of new tools marketers need to compare, select and adopt to keep up doing their job right and cope with those new challenges. According to ChiefMartec.com, […]

Gartner AADI analyst meetings – Key takeaways

I had the chance to meet one-on-one several Gartner analysts at the Gartner AADI Summit in London this week and we engaged in very interesting discussions on many topics. API Management To embrace digital business and the API economy, the challenge is to “turn a business into a platform” and “turn a platform into a […]

iPaaS Definition

iPaaS stands for “Integration Platform as a Service”. This is software technology hosted on the Cloud that helps integrate applications together. We typically meet today two types of integration patterns: “Cloud to Cloud”, for example “integrate Salesforce with Gmail’ “Cloud to Ground”, for example “integrate Salesforce with internal applications” According to Gartner, the iPaaS market […]