How to build great software demo videos ?

We live in a world of communication. More than ever, software vendors need to communicate loud to get spotted by their target customers. And this is the responsibility of the marketing team to identify the most efficient ways to promote the products and know-how of your company. Whitepapers, datasheets, webinars are good assets to generate […]

Software trial: how to leverage your marketing tools?

Do you plan to promote your software with an online trial version ? In a previous article, I shared my experience on the 15 tips to build a successful software trial. The ultimate goal for this trial is to generate qualified leads for your sales team and I would like to provide today with a […]