Why is your Youtube channel so important?

In 2017, I’m still very surprised to see so many companies with either no or a poor Youtube channel and that’s why I decided to write a few words about the importance of considering your Youtube channel carefully in your marketing mix.

Videos have become the new way to consume Web content. To get convinced of this, you can search for statistics on the Web – there are plenty of them – but you can also introspect yourself and analyze your own behavior: when you search for information, look at when you use Google and when you use Youtube … I would assume that like me, you prefer watching a short 2′ – 3′ video rather than reading a long article.

Moreover, when we look at the level of engagement, the engagement is much higher with a video: according to recent research, while 80% of the web users watch a video, only 20% read a text.

In terms of content type, Forrester predicts that 90% of data worldwide will be video in 2019 and Google and Facebook have anticipated that by ranking up video results in their search engine results.

So, let’s introspect myself and list some of the key topics that I prefer search on Youtube rather than Google:

  • Entertainment: game tutorials for kids, humor, cartoons …
  • Retail: product presentation, review and testing …
  • Culture:  history, geography, economics, media and politics …
  • Home: handy work, fixing things at home …
  • Arts:  learning how to play music, watching amazing musician performance …
  • B2B: company presentation, offering presentation, product demo, expert talks, event coverage.

And you, do you think your activity can still afford not being visible on Youtube?

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